Migros

Migros is the leading supermarket chain in Turkey with over 1,600 stores. The Company has the ability to satisfy nearly all shopping needs of its customers. Migros also operates ~35 stores under the Ramstore brand in Kazakhstan and Macedonia. Migros is also listed on Istanbul Stock Exchange (BIST: MGROS). The Company employs more than 21,000 people as of year end 2016.
They have a special discount card called a Migros Club Card, which is free of charge and gives you special discounts on all kinds of goods. You just fill out a form in the market and get the card immediately. Migros also prints a sales circular every 2 weeks, which can be obtained at the entrance when you go to shop.
M Migros meets the daily needs of the consumers together with a limited range of non-food items.

MM Migros stores carries a broad range of food together with a richer variety of non-food items.

MMM Migros stores can almost be considered department stores. They offer a range of goods that extends to include stationary, electronic equipment, small appliances, fresh bakery items, books, cosmetics, garden and sports equipment, and basic hardware supplies. These stores also house ticket sales outlets for concerts around Istanbul, dry cleaning services, and etc.

Migros Alışveriş Merkezleri (Migros Shopping Centers) is the Migros brand hypermarket and they house many specialized stores offering a rich range of goods. They are important meeting centers both socially and commercially due to their food courts, cinemas, entertainment areas, hairdressers, appliances and home decor stores.

Migros has a long term-goal to maintain its position as Turkey’s largest and most successful food retailer. It claims to be the pioneer of organized retailing in Turkey, Migros today offers spacious stores in a wide range of formats and locations whose vast consumer offering gives it the ability to satisfy nearly all of the shopping needs of its customers. Customers appreciate Migros’s operational and functional strengths but research showed they didn’t necessarily understand enough about Migros’s philosophy and values. They felt this made it difficult for them to recognise that the company innovates, cares about community and the environment. Migros wanted to reflect their customer values at Ortaköy with a new store concept to roll out across 40 stores in the Istanbul area.